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NEWSLETTER

ISSUE ONE

WELCOME TO THE DEAD PETAL CLUB

VOICES FROM BEHIND CLOSED DOORS

 

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Thank you for subscribing to the official newsletter of The Dead Petal Club.

 

We realize that a lot of people have a lot of questions, and after a truly unrelenting amount of emails and messages, we hope to answer some of those questions here, and in future letters.

 

Since formally opening The Dead Petal Club, and releasing its presence out into the wild, we have received an incredibly gracious and overwhelming amount of interest for our first few weeks, with very little to actually show. We don't want to give away too much of what we have planned, but we have answered some of the most common questions we have received below.

 

First of all, from the bottom of our hearts, thank you to each and every one of you who have given us your time, your intrigue, and your patience. Mysteries can be compelling, but all too frustrating if left in the air for too long.

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WHAT IS THE DEAD PETAL CLUB?

To answer "what" The Dead Petal Club is, would give away a bit too much of the story we wish to tell. But, the social platforms, this newsletter, and our website are all platforms dedicated to telling the story of Euthalia house, and what happened to The Dead Petal Club. If what we have shown you so far has intrigued or excited you, we sincerely recommend staying put whilst the first act of this story continues to unfold.

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ARE YOU A CULT?

We are not a cult.

Sorry. (We think?)

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SO THAT'S IT?

Not entirely. We fully understand that a few, if not a lot of people, will not be interested in the tale of House Euthalia, and that is alright. We know some will just stay for the artwork and media, some will stay for the intrigue and some may wait for more to be offered, of which we will discuss further down this list of questions.

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HOW CAN I FOLLOW ALONG WITH THIS STORY YOU CLAIM TO BE TELLING?

If you are still reading, then you are already following along with the story we have to tell. These things take time, and we can only ask for your patience and attention, for which we are already entirely grateful. By following our social media platforms and keeping an eye open on the website, the story will slowly begin to unravel in various ways.

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Finally, we wanted to answer one last burning question that we have been asked almost every day for the last month.

 

WILL YOU BE SELLING ANYTHING FEATURING THE ART AND STYLE OF THE DEAD PETAL CLUB?

Yes. But we want to make sure we are doing it right from day one.

 

The intention of The Dead Petal Club is to not only tell a story, but to tell it with the creative freedom that we desire. Although a store was not originally on the plan for this, after multiple questions and requests, we believe it may help support us to tell that story, however with some caveats.

 

We believe it would be incredibly irresponsible to run into the world of commerce blindly, potentially causing ourselves damage, contributing to further environmental damage, and causing those of you putting your faith and investment in us to lose that faith and trust. We would much rather hold our cards close, and wait until we are absolutely certain we have done everything we can and must for it to work.

 

Therefore, we want to hold ourselves to a very high standard of quality for anything we want to produce, and maintain a very high standard of environmental awareness in the process, whilst also doing our best to maintain a strong level of transparency and accountability for everything we do outside of our initial tales of The Dead Petal Club.

Because of this, as we are sure you will all understand, it's going to take some time before we are ready to fully commit to opening a store. However, we would love to show off some of the things we are already working on, once we are ready to make that first step.

 

The items below are already in pre-production, and we are awaiting our first-ever samples before we move forward with full production.

 

We fully welcome any and all comments and questions about these, and actively encourage you to reach out to us if the items below interest you, so we can gauge popularity for the future.

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Dead Petal Club "Euthalia" Lined Notebook

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Dead Petal Club "Dagger" and "Bouquet" Enamel Pins​

We hope you love what we have planned for the story of The Dead Petal Club, and if not, we hope at least you will continue to follow us for the other offerings we are working to put into place.

 

Thank you for your time, and thank you for your patience.

  

The Dead Petal Club

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 A house built on the foundations of rot, plagued by the roots of magick summoned by the founder herself.

She laid a curse on the land in the guise of a cure, not knowing the damage we would cause.

Now the roots never die, the leaves never rot, the petals never wilt.

The house is bound to laws that we can never comprehend.

The house of the eternal bloom, the house where the flowers grow, the house of Sophia Euthalia.

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